Area Guides

Rental Guides for Central and West London Locations


The Royal Borough of Chelsea is an exciting, vibrant and highly popular area of Central and West London. Renowned for its tree lined streets and dazzling white stucco terraces it has long been a sought after area in which to reside. It’s packed with museums, galleries, world famous restaurants, boutiques and coffee shops and offers an unparalleled lifestyle. Described as the ‘village of palaces’ and home to the elite from as early as 1694, it remained relatively rural serving London as a market garden until the 1900s. The Earl of Cadagon’s Estate played an enormous role in the initial development of the area and is still one of Chelsea’s longest serving landlords. The ultra-busy Kings Road, with a rich selection of designer boutiques, brand names, art galleries and design houses, makes it one of the most luxurious shopping streets in London. One of the biggest dates on the capital’s calendar is the Chelsea Flower Show, first debuted in 1913, it has been one of the area’s biggest annual events since. Frequented by Royals, and the country’s elite, this exclusive event attracts an enormous number of visitors to the every year on year. Surrounded by culture, Chelsea is home to a number of the country’s most amazing museums, the Natural History Museum, the Victoria & Albert and the Science Museum are all in walking distance from each other. Art Galleries and antiques are a favourite in the area and the King’s Road is home to many original and contemporary artists.

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Kensington is possibly the most picturesque area within Central and West London, with ample green space and incredible architecture it has long been one of the most desirable addresses in the capital. The Royal Parks at Kensington Gardens and Hyde Park give this area a truly glamourous and invigorating atmosphere. Forming part of the Vere estate, Regents Park was first mentioned in the Domesday Book in 1066. Once a rural area full of meadowland it was redeveloped for residential use in the early 17th Century and has been home to the British nobility ever since. The area is rich with period properties, large Victorian Villas and Georgian townhouses are all situated around stunning garden squares and popular private roads. Kensington enjoys the luxury of having 23 local parks in close proximity, perfect for a weekend picnic. The US organic superstore, Whole Foods Market, chose Kensington as its premier spot, and it is no wonder as the area has a real community feel. Join the bustling vibe of Regents Street, home to an empire of retail outlets, independent boutiques and major high street stores all of which are in abundance. Hyde Park is transformed into a magical, glittering Christmas Wonderland every year. It’s full of unique Christmas crafts and stocking fillers as well as offering entertainment and festive activities. Fine dining is never been more scrumptious; Gordon Ramsey and Tom Aikens both have their flagship restaurants in the Regents Park area.

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Knightsbridge is one of the most exclusive and desirable addresses across the entire of Central and West London. It is a colourful, vibrant and inspiring area and home to the world-renowned store, Harrods. For such a small area Knightsbridge knows how to make a statement. The intoxicating mix of green spaces, fine dining, exclusive retail outlets and stunning architecture makes this unique corner of the capital truly remarkable. Knightsbridge has had a very varied history, it was known for its many highwaymen, robbers and cutthroats who terrorised the area until fortunes turned in the 19th Century. In 1885 Humphrey’s Hall hosted an exhibition of Japanese culture. It was built to resemble a traditional Japanese village and attracted over 250,000 visitors to the area. This exhibition parked the need for prime residential redevelopment. This redevelopment resulted in what we see today, luxury grand mansion houses and four-storey terraces situated on tree-lined avenues. New developments such as the exclusive One Hyde Park, the capitals most expensive apartment and penthouse facility, has simply elevated the area further. The area is privileged to have a number of private garden squares, which local residents can apply for access. The Royal Albert Hall is situated in Knightsbridge and home to the BBC Proms, the Hyde Park Barracks and the Household Cavalry creates a historical and traditional British atmosphere. The Ritz is recommended for afternoon tea with scones and Heston Blumenthal’s ‘Dinner’ is sure to have your evening start, and end, with a bang.

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Belgravia is a quiet corner of Central and West London and features some of the most elegant and expensive homes in the world. The streets are lined with stucco-fronted terraces, pretty mews houses and delightful garden squares; as a result the area retains incredible staying power with many properties handed down through generations. When King George IV decided to make Buckingham Palace his formal London residence, Richard Grosvenor, the second Marquess of Westminster, currently owned the land surrounding Belgravia. Richard initiated the redevelopment of the area in 1820 with the aid of the famous builder and architect, Thomas Cubitt. Renowned for his innovative design of the garden square, his masterpiece at Belgravia Square is possibly the grandest and most beautiful of all his work. Alongside his grand white stucco fronted terraces, this area was transformed into one of the most fashionable and exclusive districts in the entire of Central and West London. Today Belgravia has a contemporary cosmopolitan feel, it is home to a wealth of cultural activities, the Tate Britain and the Guards Museum are just two of the top visiting hotspots. There are a rich choice of swanky bars and fabulous restaurants including the Thomas Cubitt, The Mango Tree and The Edbury Street Wine Bar. Independent boutiques are tucked cosily in amongst the residential areas and high street stores are just a few minutes’ walk away in Knightsbridge, Chelsea and Sloane Square.

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Pimlico has been described as magical, this small area in Central and West London gets somewhat overlooked yet it is one that holds great community spirit and retains its village feel throughout. Pimlico has over 350 Grade II listed buildings within its own conservation area. The symbol of British political history, the Houses of Parliament, is just minutes away. Thomas Cubitt redeveloped Pimlico in 1825; he transformed the once marshy region into an area of attractive white stucco terraces. Due to its proximity to the Houses of Parliament it became a centre of political activity. In the 1930s it saw more redevelopment with the construction of upmarket apartments and the area quickly became popular with MPs and public servants. Today there’s a hive of activity in the main shopping streets of Wilton Road and Tachbrook Street. You will find a multitude of independent stores, boutiques, cafes, delicious delicatessens and market stalls. One market not to miss is the Pimlico farmers market, which is held at an address known by locals as Orange Square. Pimlico has a wonderful choice of cultural activities, Westminster Cathedral offers a wealth of historical activities and is London’s only neo-Byzantine architectural structure. Take a stroll along the Thames or catch the riverboat to take in the sights, cycling is huge in the area and you will find over a dozen docking stations for the Barclay’s Hire Scheme. It’s a highly recommended way of travelling around the city whilst being able to stop at all the famous museums, parks and retail outlets.

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Fulham is home to a rich supply of entertainment and activities and houses some of the capitals finest restaurants, bars, shops and parks. With two major football grounds in the area, Craven Cottage and Stamford Bridge, it is a hive of activity throughout the year. You will also discover a flourishing antique centre amidst a variety of delicatessens, boutiques and independent stores. Fulham has a rich and interesting history; during the 17th and early 18th century it was known as the place to go for late night gambling and all night drinking. It remained a very much working class area until very recently when extensive renovation was undertaken between the Second World War and the 1980s. Today Fulham is surrounded by rich green spaces including the beautiful Grade II Listed Bishop’s Park. Currently the grounds are being restored to improve the historic urban beach and include the restoration of the ornamental lake. Fulham has the most amazing choice for eateries including the first Michelin-starred gastro pub - The Harwood Arms. Uniquely most of the properties in Fulham were built in the last 35 years, making the style of architecture very alike. These homes are very popular due to their size and generous gardens. Many of these redbrick Victorian and Edwardian homes have now been converted into apartments, although you can find waterside contemporary apartments at Imperial Wharf and Regent on the River. We recommend Fulham Palace where you can explore its eventful 1300 years of history within this historic home and garden. Quintessentially British and one of London’s most prestigious private members clubs is the beautiful and exclusive Hurlingham Club which is set over 42 acres.

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South Kensington

South Kensington has a truly unique international atmosphere; stunning green spaces and incredible period charm surrounds this diverse and beautiful area of Central and West London. Home to one of the most truly admired venues in the world, The Royal Albert Hall was opened by Queen Victoria in 1871 and it hosts over 360 events each year. Once an agricultural district providing fruit and vegetables to the city of London, South Kensington faced radical changes during the 1800s. The Great Exhibition of Hyde Park in 1851 proved so popular it resulted in the area being developed and became home to the museum districts. Today the museum district houses the Natural History Museum, the Science Museum and the Victoria and Albert, all of which are within minutes walking distance from each other. No other area offers such a rich choice of cultural activities, green spaces and retail outlets. High Street Kensington sees high street brands coexist among inspiring independent boutiques, vintage clothing stores, lively bars and coffee shops. Within Kensington’s Royal Parks you will discover Serpentine lake and gallery, the Albert Memorial and the Diana, Princess of Wales Memorial Playground. Richard Branson’s renowned Babylon at The Roof Gardens Restaurant ensures you can indulge in breath-taking views of London’s skyline while you enjoy your delicious delights. You must take a walk through the Roof Gardens, the Spanish Garden, Tudor Garden and English Woodland. You will never believe that the fast paced city is below you, and you may even find a flamingo or two.

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